Powerhouse Alliance! Weima Agricultural Machinery’s NOVUS & Poulan Pro Brands Jointly Debut at House

From June 12-14, 2025, the House-Hasson Summertime Show was held at the Sevierville Convention Center in Sevierville, Tennessee. House-Hasson, one of America’s largest regional hardware distributors, offered independent retailers an exceptional opportunity to boost their business.

At this event, Weima Agricultural Machinery’s NOVUS brand partnered with Poulan Pro to exhibit a range of high-quality, reliable, and cost-effective outdoor power equipment and premium agricultural machinery. Products on display included inverter generators, gasoline-powered tillers, gasoline high-pressure washers, gasoline snow blowers, and water pumps.

As Weima Agricultural Machinery’s flagship brand for international markets, NOVUS consistently delivers dependable outdoor power equipment and advanced agricultural machinery. The NOVUS product line is now widely available across online and offline platforms in Europe and the United States.

Poulan Pro made its debut as a co-brand alongside NOVUS at this show. With a legacy of building trusted outdoor power equipment, Poulan Pro was prominently featured as NOVUS’s partner brand for the U.S. offline market. Leveraging over seven decades of brand heritage, Poulan Pro upholds a tradition of high performance, durability, and quality. Together with NOVUS, it showcased innovative, powerful, and value-driven products, emerging as the show’s standout attraction.

As Weima Agricultural Machinery’s key international brand, NOVUS will continue strengthening its foundation and developing more products tailored to global markets. By collaborating with multiple brands, NOVUS is seizing market opportunities, actively expanding its international presence, and growing its global distribution network.

Moving forward, NOVUS remains committed to providing customers worldwide with even more reliable outdoor power solutions and premium agricultural machinery.